Behind the cloud the untold story of how salesforcecom went from idea to billion dollar company and revolutionized an industry by marc benioff summary marc benioff recalls what spurred him to build salesforcecom and outlines 111 plays which helped him do it key takeaways dont keep your ideas so well guarded share them with friends and serendipity may just help you out be willing . In behind the cloud marc benioff takes us through the ups and downs of building one of the most extraordinary businesses of our time and reveals the tactics that gave salesforcecom its amazing edge this book will show you how to focus your vision think differently align your organization and transform your business and your life. Showing how salesforcecom not only survived the dotcom implosion of 2001 but went on to define itself as the leader of the cloud computing revolution and spark a 46 billion dollar industry benioffs story will help business leaders and entrepreneurs stand out innovate better and grow faster in any economic climate. In less than a decade salesforcecom has grown from a simple idea to a company with a billion dollars in revenue and the market leader of a new 52 billion industry that it created how did salesforcecom grow from a start up in a rented apartment into the worlds fastest growing software compan. Behind the cloud the untold story of how salesforcecom went from idea to billion dollar company and revolutionized an industry by benioff marc r 1964 adler carlye