Supernormal stimuli is just super the reader is shown how by understanding our evolutionary past we can see how our lives are guided today this book is a great example of the ancient wisdom that to know thyself is the key to the good life john ratey md associate clinical professor harvard medical school and author of spark the revolutionary new science of exercise and the brain. Evolutionary psychologist deirdre barrett applies this concept to the alarming disconnect between human instinct and our created environment demonstrating how supernormal stimuli are a major cause. Supernormal stimuli how primal urges overran their evolutionary purpose by barrett deirdre 2010 hardcover barrett deirdre 8601407135276 books amazonca. Start by marking supernormal stimuli how primal urges overran their evolutionary purpose as want to read supernormal stimuli how primal urges overran their evolutionary purpose by deirdre barrett 368 rating details 296 ratings 44 reviews a harvard psychologist explains how our once helpful instincts get hijacked in our garish modern world our instincts for food sex . He coined the term supernormal stimuli to describe these imitations that appeal to primitive instincts and oddly exert a stronger attraction than real things obviously these hard wired